Case Study: Breitling drives seamless digital-to-retail experiences with Contentsquare

Breitling boosts sales 17% with Contentsquare

Breitling, a luxury Swiss watchmaker, faced the challenge of selling high-value, emotional-purchase products in a digital-first world. The company struggled to understand customer intent across fragmented digital touchpoints, balance its heritage with innovation, and connect digital insights to retail outcomes for a seamless omnichannel experience. They turned to Contentsquare's digital experience analytics platform, including Session Replay and Zone-based heatmaps, to gain visibility into online customer behavior.

By implementing Contentsquare, Breitling optimized key journeys, such as creating a prominent "Choose Your Team" CTA for an NFL partnership, and redesigned its homepage to better showcase its heritage. The solution delivered significant results, including a 63% increase in visitors reaching NFL team pages, a 164% boost in collection page clicks, and a 17% sales uplift from boutique appointments scheduled online. Contentsquare enabled Breitling to create a more seamless digital-to-retail experience.

Breitling