Case Study: Brand24 boosts conversions by nearly 300% with Hotjar by Contentsquare

Brand24 boosts conversions by nearly 300% with Contentsquare

Brand24, a social listening platform, faced a significant challenge with a high bounce rate and low conversion rate on its website sign-up form. To understand why users were abandoning the process, the company used Hotjar by Contentsquare, specifically its Session Replay and Voice of Customer products, to gain context behind the analytics.

By analyzing user session replays, Brand24 identified that a mandatory promo code field and numerous distractions were causing confusion. The solution implemented with Contentsquare was a redesigned, minimalist form that removed unnecessary fields and links. This simple change resulted in a nearly 200% increase in conversions, boosting the rate from 2.56% to 7.42%. Further optimizations based on user behavior observed through Contentsquare led to an additional 20% increase in conversions.

Brand24