Case Study: Avon achieves +35% revenue with Contentsquare

Avon increases revenue by 35% with Contentsquare

Avon, a legacy beauty brand, faced a challenge on its makeup category page where a significant portion of desktop visitors (40%) were not scrolling down to see the product carousel, resulting in a low exposure rate. Using Contentsquare's Experience Analytics and Heatmaps, the web optimization team identified that while the carousel had a high attractiveness and conversion rate, its position beneath a large banner was the primary issue.

Contentsquare's data empowered Avon's team to run an A/B test that reduced the banner's height to bring the product carousel higher on the page. The solution led to a +44% increase in exposure rate, a +24% increase in click rate, and a +35% increase in overall revenue attributed to that section, demonstrating the value of Contentsquare's visual behavioral analytics for driving data-driven decisions.

Avon