Case Study: Audi achieves a 7% lift in conversion rate to lead with Contentsquare

Audi boosts product page conversions by 7% with Contentsquare

Audi, a global luxury carmaker, faced a challenge in understanding which content on its product-heavy website truly drove customer inquiries. Their team lacked insight into user friction points, making optimization difficult. They implemented Contentsquare's experience intelligence platform, including its Zoning Analysis and Error Analysis capabilities, to shift from guesswork to evidence-based decisions.

Using Contentsquare, Audi's team identified and simplified high-value content, fixed technical issues rapidly, and integrated insights with their experimentation tools. This data-driven approach allowed them to streamline the user journey. The solution delivered a 7% lift in conversion rate to lead, an 8% decrease in bounce rate, and an increase in time on site, enabling Audi to make digital decisions based on knowledge rather than assumptions.

Audi