Case Study: Alo boosts mobile conversion 3x with Contentsquare

Alo boosts mobile conversion rate 3x with Contentsquare

Customer Alo, a yoga apparel company, faced challenges with fragmented customer data across tools like Google Analytics and Shopify. This made it impossible to see the complete customer journey from acquisition to purchase, creating a "black box" once users arrived on their site. They turned to Contentsquare, using its Product Analytics solution (specifically Heap by Contentsquare), to gain a unified view.

The solution from Contentsquare integrated with Shopify, allowing Alo to analyze onsite behavior and correlate it with marketing channels. This revealed key insights, such as friction in mobile checkout, which led to the creation of a mobile app. Using Contentsquare's analytics, Alo optimized the app experience, driving retention. As a result, the company increased its mobile conversion rate by 3x.

Alo