Case Study: A Place for Mom achieves data-driven revenue growth with Contentsquare

A Place For Mom is democratizing data analytics and driving revenue with Contentsquare

A Place for Mom, the leading online platform and advisory service for caregivers, needed to improve website usability and turn more visits into valuable leads while keeping a fast-moving, customer-centric team aligned on revenue. To do that, the company used Contentsquare’s experience intelligence platform to understand visitor behavior, identify friction points, and connect site interactions to lead value and business outcomes.

With Contentsquare, A Place for Mom’s teams analyzed heatmaps and user journeys, spotted issues like rage clicks and low-exposure CTAs, and quickly tested fixes such as making previously unclickable steps clickable and adjusting homepage hero content. The result was a more data-driven, democratized optimization process across product, marketing, and content teams, helping A Place for Mom reduce frustration, improve engagement, and drive revenue through better lead conversion.

A Place for Mom

Tim Braga

Senior Product Director, Conversion and SEO