Case Study: WCC Group achieves 344% more website visitors with Contentoo

WCC Group on Content Strategy, Thought Leadership and Growth

WCC Group, a Netherlands-headquartered provider of advanced data matching solutions for ID and security agencies as well as public employment and staffing services, needed to build a marketing function from scratch. With a small team and a narrow, mostly governmental audience, the company faced the challenge of creating content, defining a strategy, and generating leads in a highly specialized market.

Contentoo helped WCC Group by providing a UK-based content strategist, copywriters, editors, and customer support to build an inbound content strategy and produce thought leadership content for key verticals. With Contentoo’s support, WCC Group saw website visitors increase by 344% in 2021, organic search traffic rise by 497%, and LinkedIn engagement improve significantly, including a 300% increase in organic comments, a 121% increase in organic shares, and a 122% increase in engagement rate.

WCC Group

Cristina Cocco

Global Marketing Director