Case Study: Visma strengthens employer branding and attracts IT talent with Contentoo

Visma attracts 4 qualified candidates in 2 weeks with Contentoo

Visma, a global leader in business software solutions, faced the challenge of enhancing its employer brand to attract top IT talent in a competitive market. With limited in-house marketing resources and a diverse range of companies under its umbrella, Visma needed a strategic solution to create a unified and authentic message. They turned to vendor Contentoo for writing, localization, and content marketing strategy services.

Contentoo provided a team of expert freelancers to create authentic, employee-focused content that highlighted Visma's unique culture. This solution allowed Visma to maintain a consistent brand voice across all regions and launch successful digital campaigns. The results included significantly enhanced visibility and engagement with candidates, attracting four qualified applicants for hard-to-fill roles within two weeks. One campaign reached over 1 million people, achieving a 1.75% click-through rate, with 80% of career page traffic coming from new users.

Visma