Case Study: Venn Telecom achieves 77% SEO growth and launches content in 3 markets with Contentoo

Venn Telecom launches content in 3 markets and boosts SEO clicks 77% with Contentoo

Venn Telecom, a Belgian managed service provider, faced the challenge of expanding its content marketing into new international markets. With a very small marketing team, Marketing Manager Raquel Castellano lacked the time and resources to manage the complex process of sourcing, vetting, and briefing freelance writers who also needed niche telecom industry expertise. They turned to the vendor Contentoo for a managed service solution encompassing writing and localisation.

Contentoo implemented a structured process to create native-language content tailored for local audiences in Brazil, Germany, and France, rather than using simple translation. This solution offloaded all freelancer coordination, project oversight, and invoicing from the Venn Telecom team. The results included a 77% year-over-year increase in SEO clicks, rising from 10,000 to 17,700, and a significant reduction in the administrative workload for the marketing team.

Venn Telecom