Case Study: tado° scales content across 10+ languages with Contentoo

tado° scales content across 10+ languages with Contentoo

tado°, a Germany-based smart home energy management company, faced the challenge of scaling high-quality, localized content across over ten European languages. Their internal team was overwhelmed, and previous translation agencies lacked the necessary industry expertise and brand understanding, resulting in content that failed to resonate locally. They partnered with Contentoo for localisation and copywriting services to find a scalable solution.

Contentoo provided a network of industry-specific freelancers and implemented an efficient workflow integrated with Google Docs for real-time collaboration. This allowed tado° to significantly increase its content output for key campaigns and markets while maintaining quality and brand consistency. The results included successful European market growth and the establishment of a long-term, scalable partnership that has lasted over four years.

tado°