Case Study: Sendcloud scales localised content production with Contentoo

Sendcloud scales localised content 4x with Contentoo

Sendcloud, a European shipping software provider, faced the challenge of scaling its content production across multiple markets. Their small internal team struggled to produce the high volume of localized, culturally relevant content needed for expansion into regions like Spain, France, and Germany while maintaining quality. They partnered with the vendor Contentoo for localisation, re-writing, and professional services to address this.

Contentoo provided Sendcloud with access to a network of specialized freelancers who integrated into the team's agile workflows. This solution enabled Sendcloud to scale its output from 10 to 40 localized pieces per month, introduce successful new video content, and maintain brand consistency. The partnership with Contentoo resulted in a 4x increase in content production, improved efficiency, and expanded capabilities without the need to grow the internal team.

Sendcloud