Case Study: Showpad boosts localization and brand awareness with Contentoo

How Showpad Drove Conversions With Localized Content From Contentoo

Showpad, a global leader in revenue enablement technology, needed support for creating and localizing marketing content across French and Benelux markets. As its marketing team expanded, it wanted faster turnaround, native-quality translations, and help with content that could support both brand awareness and conversions. Contentoo helped Showpad manage this demand through its platform and network of freelancers.

Using Contentoo, Showpad was able to work with multiple freelancers for translation, co-creation, social posts, and subtitles, while benefiting from smooth onboarding and quick responses to new requests. The results were positive, with content delivered on time and a stronger fit with the Showpad brand. Contentoo’s localized content has already helped drive conversions and brand awareness, and Showpad expects to measure the longer-term impact over the coming 6 to 12 months.

Showpad

Biren Van Herck

Marketing Program Manager