Case Study: Marley Spoon speeds up localization and gains full content control with Contentoo

How Marley Spoon Localised Their Content to 8 Different Markets

Marley Spoon, the meal kit delivery service operating across eight countries, needed a faster and more consistent way to localize its CRM and campaign content for markets including Australia, the US, Germany, Austria, the Netherlands, Belgium, Sweden, and Denmark. The team wanted to protect each brand’s distinct tone of voice while reducing the time spent on internal copywriting and keeping tighter control over content across multiple channels.

Contentoo provided Marley Spoon with a single localization platform and a network of freelancers who already understood the brand, helping the CRM team manage everything end to end in one place. With Contentoo, lead times dropped from about 1.5–2 weeks to less than a week, onboarding took only about 30 minutes for the rest of the team, and Marley Spoon gained more control, smoother communication, and reliable on-time delivery even when a freelancer became unavailable.

Marley Spoon

Christy Praharto

CRM Manager