Case Study: Schouten & Nelissen Builds Thought Leadership and Speeds Content Creation with Contentoo

How Contentoo Helped Schouten & Nelissen to Build a Content Marketing Strategy

Schouten & Nelissen, a leader in personal development and professional growth, needed a new content marketing strategy after rebranding into the Schouten & Nelissen University of Applied Sciences. The team wanted to move beyond advertising and branding to build thought leadership, brand awareness, and stronger engagement across topics like Leadership, Personal Effectiveness, and Business Administration. They used Contentoo’s platform and freelancers to help shape this new approach.

Contentoo developed the overall content marketing strategy and provided freelancers with different specialties to create white papers, blog articles, and rewritten web copy. This helped Schouten & Nelissen speed up content production, work on multiple formats at once, and build a smoother, more hands-off process over time. The result was a stronger foundation for thought leadership and a more efficient content operation, with Schouten & Nelissen reporting they were very happy with Contentoo from day one.

Schouten & Nelissen

Martin Westerlaken

Marketing Manager