Case Study: Weber Shandwick achieves content marketing at scale with Contently

Weber Shandwick Leverages Contently to Provide Key F500 Clients Content Marketing at Scale

Weber Shandwick launched Mediaco in March 2013 to help major brands become publishers, but needed a scalable editorial workforce and robust content tools to meet the needs of Fortune 500 clients like GM, Ricoh, Unilever and Novartis. The challenge was finding and managing top-tier talent and workflows to deliver high-volume, brand-specific content at scale.

Working with Contently, Weber Shandwick used a purpose-built editorial platform and access to a network of 50,000+ journalists to staff a digital newsroom. The partnership produced 100+ contributing writers, powered eight client programs in 2013–2014, and delivered more than 1,100 articles in 2014, establishing an ongoing collaboration to advance editorial operations.

Weber Shandwick

Jason Kaufman

SVP, Editorial Strategy and Operations