Case Study: Coast Capital Savings scales content from 20 to 400 assets and improves SEO with Contently

Uses Contently to Scale Content and Improve SEO

Coast Capital is a Canadian, member‑owned financial cooperative serving 600,000 members. When the COVID-19 pandemic drove urgent demand for personal finance guidance, the marketing team—newly led by Senior Manager Jill Canty—found they lacked the internal resources to quickly produce high volumes of accurate, regulation‑compliant financial content and an effective distribution strategy.

In 2020 Coast Capital partnered with Contently, using its vetted freelance network and a dedicated managing editor to run briefs, production and editorial operations. In two years output grew from about 20 to over 400 assets (around 80% produced by Contently writers), SEO and engagement improved (page‑one SERP rankings, Featured Snippets, 7–15 minute time‑on‑page), direct traffic rose, bounce rates fell, and the internal team was able to focus on strategy and multimedia work.

Coast Capital Savings

Jill Canty

Senior Manager, Content Marketing