Case Study: Rackspace achieves scalable content production and increased brand awareness with Contently

Rackspace - Customer Case Study

Rackspace, a global cloud computing and web hosting provider, faced a common B2B challenge: its highly technical services were hard to explain to average business owners who didn’t understand the benefits or ROI of offsite data hosting. To stay relevant and drive adoption, Rackspace needed a layered, educational content program that made cloud services accessible.

Rackspace partnered with Contently to assemble vetted journalists alongside its in-house team, scaling content production from 5–10 stories a month to about 40 and producing 559 articles in total. The content was syndicated across third-party sites, boosting brand awareness and recognition in the competitive cloud market while Contently’s intuitive platform streamlined collaboration.

Rackspace

Angela Bartels

Marketing Director