Case Study: GORE‑TEX achieves 72% increase in visits and 40% more time on site with Contently

Inside the Launch of The Gore-Tex Brand’s Gorgeous Adventure Mag

Gore‑Tex, the performance outerwear brand, wanted to deepen its connection with outdoor‑enthusiast consumers beyond product differentiation. The challenge was to create compelling, original content that would inspire the audience to get outside and engage with the brand.

Working with Contently and agency LaneTerralever, Gore‑Tex launched a digital magazine and used the Contently platform to centralize creative workflow and collaboration. After three issues the effort drove a 72% increase in visits, 25% week‑over‑week growth in organic search traffic, and 40% more time on site.

GORE-TEX

Josue Sierra

North American Digital Marketing Associate