Case Study: MD Financial Management achieves 200% audience growth with Contently

Inside MD Financial Management’s Successful COVID-19 Content Strategy

MD Financial Management, a physician-focused financial services company in Canada, faced an abrupt challenge when COVID-19 upended its planned Q2 content calendar. Working with Contently, and using its content strategy guidance and technology, the team had to quickly replace routine seasonal content with timely resources that addressed physicians’ concerns during the pandemic.

Contently helped MD Financial Management document its strategy, align internal stakeholders, and build an audience-first COVID-19 content hub in less than 10 days. The result was strong measurable impact: 200% audience growth, a 38% increase in customer logins, a 30% rise in messages to financial advisors, more than 53,000 visits to the new content, and over 1,300 podcast downloads in the first six weeks.

MD Financial Management

Shawna Dennis

MD Financial Management