Case Study: Marriott achieves $3 million in new bookings with Contently

Inside Marriott’s money-making content program

Marriott had built a large global content operation but lacked a unified strategy that connected its storytelling to measurable revenue. Seeking to prove content’s direct impact on bookings, Marriott teamed with Contently to move beyond producing lots of disconnected content and focus on performance-driven publishing.

Contently centralized Marriott’s editorial workflow—pitching, hiring contributors, editing, approvals and analytics—allowing a seven-person team to track article performance, hotel site visits, room nights booked, revenue and audience demographics. Leveraging Contently’s talent network to cover 86 destinations, Marriott Bonvoy Traveler grew to about 1 million page views per month and delivered $3 million in new bookings, plus a 105% increase in return visitors.

Marriott

Marc Graser

Marriott