Case Study: BlackRock achieves global storytelling success with Contently

Inside BlackRock’s Ambitious, Global Storytelling Effort

BlackRock needed a better way to source and manage international creative talent after finding that personal stories outperformed numerical data on its blog. To support its global storytelling efforts, the company turned to Contently and its talent network.

Contently helped BlackRock find writers and photographers from Mexico, Germany, Chile, Australia, the UK, and the U.S., all managed on one platform. With Contently, BlackRock created six customer stories for its “How the World Retires” project and replaced a spreadsheet-based workflow with a more efficient system.

BlackRock

Ann Hynek

Vice President Content Marketing Innovative