Case Study: BBVA Compass engages Main Street readers and grows audience loyalty with Contently

Inside BBVA Compass’s Ambitious Magazine Aimed at Main Street

BBVA Compass, a consumer-focused bank, set out to engage Main Street readers by making its financial expertise accessible and guiding customers toward better financial decisions. The challenge was to produce compelling, trustworthy content that would build brand awareness and position BBVA as a thought leader while actually helping consumers.

To solve this, BBVA partnered with Contently and tapped its network of freelance journalists to launch two digital magazines, scaling content production to more than 16 stories per title each month. The effort made financial know-how more available to customers, increased audience loyalty, and supported broader business growth.

BBVA

Amy Johnson

Director of SEO and Content Marketing Strategy