Case Study: AthenaHealth Inc. launches athenaInsight and becomes the 'Vox of Health Care' with Contently

Inside Athenahealth’s Quest to Launch the Vox of Health Care

athenahealth is a fast-growing cloud-based health IT company that connects 80,000 providers and maintains the largest single network of clinical data in the U.S. (about 90 million patient records). Its challenge was to reposition that network as a trusted source of healthcare insight—not just software—by making the power of its data visible and explaining why those insights matter to providers, policymakers, and patients.

To solve this, athenahealth launched athenaInsight, a data-driven digital magazine and multimedia newsroom staffed with professional journalists, designers, and video producers, and powered by Contently’s editorial platform and analytics. The effort produced explanatory, data-rich stories and videos that elevated the company’s thought leadership, provided sales and marketing with evidence of network value, and gave the team measurable engagement metrics to optimize content and demonstrate ROI.

AthenaHealth Inc.

John Fox

Executive Director of Content