Case Study: Weebly saves "a million" hours on content production and achieves 3X ROI with Contently

How Weebly Saved “a Million” Hours on Content Production and Achieved a 3X ROI

Weebly, a website builder used by over 30 million creators and powering sites that attract 175 million monthly visitors, faced a growth challenge: scale content production cost-effectively while maintaining the same high-quality, technically accurate voice that had driven strong user engagement and loyalty. With content already delivering positive returns on acquisition, re-engagement, and branding, Weebly needed a solution that could expand output without sacrificing quality.

Partnering with Contently, Weebly published more than 60 stories and tapped experienced freelance talent to preserve editorial standards. The effort drove a 40% increase in average monthly blog traffic, a 100% increase in organic search traffic to the Inspiration Center, and—according to Weebly—delivered a positive return on every dollar spent and an overall 3x ROI.

Weebly

Adam Tanguay

Head of Organic Growth