Case Study: UPMC achieves 144K user actions and becomes one of the most trusted sources in healthcare with Contently

How UPMC Drove 144K User Actions and Became One of the Most Trusted Sources in Healthcare

UPMC, a leading health care provider and insurer, faced an urgent content challenge when the COVID‑19 pandemic created a flood of complex medical questions. With useful information split between its corporate site and the HealthBeat content hub—and an approval process that could take months—UPMC needed to produce timely, accurate content in days or hours and refresh existing material for SEO and public trust.

Using Contently’s platform, UPMC streamlined approvals, built new workflows and templates, and added a vetted freelance team to scale production and bring clinical experts into planning. The SEO‑focused content strategy (e.g., vaccine trial explainers and in‑depth pieces on treatments) drove major visibility: 23.6 million combined sessions, more than 144,000 user actions to contact care or schedule appointments, 8,200 newsletter subscribers, and strengthened positioning as one of the most trusted sources in healthcare.

UPMC

Jenna Hanrahan

Digital Content Manager