Case Study: The Trade Desk achieves greater brand awareness with Contently

How The Trade Desk Used Infographics to Transform Its Marketing Program

The Trade Desk, an ad-tech firm, wanted to boost brand awareness and turn its proprietary data into more effective marketing content. Using Contently’s freelancer network, the company brought in a specialized infographic designer to create visual content that could support a more consistent publishing strategy.

With Contently, The Trade Desk built a smooth infographic workflow that improved quality, reduced the need for in-house resources, and increased output from 3–4 infographics per year to 12. The approach also generated earned media coverage from outlets like Adweek, Forbes, and The Drum, helping The Trade Desk hit its brand exposure KPIs.

The Trade Desk

Kat Vesce

Senior Marketing Manager