Case Study: Tangerine, Canada's leading digital bank, achieves lightning-fast approvals and real-time news publishing with Contently

How Tangerine Streamlines Approvals and Publishes Breaking News

Tangerine, Canada’s leading digital bank, uses its Forward Thinking blog to educate and engage customers on banking and money topics. The team needed to publish timely, high-quality coverage of breaking financial news (like the federal budget) while navigating a highly regulated approval process and bilingual “transcreation” requirements that could slow publishing.

Tangerine solved this by using Contently’s custom workflows, version control, and calendaring to predefine and book multi‑department review chains, streamline approvals, and manage bilingual production. The result: stories can be edited, approved, and published within a couple of hours, and the content drives business impact — 22% higher enrollment completion when content is part of the customer journey and an 18% lift in brand perception and sales among frequent readers.

Tangerine

Darin Diehl

Director of Content and Shared Services