Case Study: JPMorgan Chase & Co. achieves threefold longer site engagement and higher product applications with Contently

How Storytelling Is Helping Chase Build Its Brand

JPMorgan Chase set out to make its newsroom the focal point of the new Chase.com homepage but faced the challenge of building a multimedia editorial operation from scratch — establishing governance and standards and forging relationships with creative talent across locations.

Chase partnered with Contently for its content platform and freelance network, using Contently’s workflow and approvals tools and sourcing creators nationwide to scale video and investigative reporting. The result: content consumers spent three times longer on the site and applied for Chase products at a higher rate.

JPMorgan Chase & Co.

Stacey Warwick

Head of Brand Innovation