Case Study: SodaStream achieves skyrocketing U.S. brand awareness and 97K engaged readers in 3 months with Contently

How SodaStream’s Brand Awareness in the U.S. Skyrocketed in Nine Months

SodaStream, maker of home sparkling-water systems, aimed to rapidly grow its digital presence and reach more health-minded consumers in the U.S. The challenge was to produce high-quality lifestyle content that resonated with target audiences and drove meaningful engagement—not just clicks—so the brand could scale awareness quickly.

SodaStream partnered with Contently to create and distribute targeted editorial content, tapping Contently’s talent network and distribution services to launch a branded blog. Within months the effort delivered strong results: roughly 97,000 regular readers in three months, an 87% average finish rate per engaged story, 2:08 average attention time, 75% of traffic from the U.S., and top articles averaging over 3,000 shares.

Soda Stream

Itai Bichler

Global Digital Marketing Manager