Case Study: SodaStream achieves 100,000 readers in three months with Contently

How SodaStream's Audience Grew From 0 to 100,000 in Three Months

SodaStream needed to rapidly expand its digital presence—especially in the U.S.—by producing lifestyle content that would resonate with health-conscious Americans and generate deep engagement among target segments, then scale the best-performing pieces to a larger audience.

Using Contently’s platform and talent network, SodaStream launched its lifestyle blog and, within two weeks of publishing its first story, began seeing strong organic engagement. In the first three months the brand grew to nearly 100,000 readers, achieved an average finish rate of 87% and about 2:08 engaged time per story—more than eight times the industry average—helping retain a highly engaged audience.

Soda Stream

Itai Bichler

Global Digital Marketing Manager