Case Study: Smashbox achieves a first-class digital magazine and scalable content production with Contently

How Smashbox Studios’ One-Person Marketing Team Built a First-Class Digital Magazine

Smashbox Studios, a premier art studio, wanted to launch a sleek digital magazine but had only a one-person marketing team. To meet its goals it needed access to high-quality creative talent at scale and a system to manage production.

Using Contently’s talent network and software, Smashbox built a team of 10–12 freelance writers who publish two to three stories per week, streamlining content production and enabling execution of their content strategy with minimal hassle. The result is The Hype, a first-class digital magazine with original stories on culture, art, and fashion.

Smashbox

Jesse McClary

Director of Creative and Marketing