Case Study: Marriott achieves a 300% increase in site traffic and 7,200 new bookings with Contently

How Marriott’s Content Studio Scaled to Compete Against Top Travel Magazines

Marriott’s content studio struggled to scale and demonstrate ROI: its brands lacked a central strategy or hub, much of the output read like traditional advertising, and the team couldn’t prove which pieces drove bookings. To compete with top travel magazines rather than other hotel chains, Marriott needed a unified approach to content creation and performance measurement.

Working with Contently, Marriott launched Marriott Traveler as a centralized content destination and used Contently’s platform for pitching, hiring, production, and data-driven insights to track which stories led to bookings. The shift to evergreen, magazine-style content and a single workflow delivered a 300% site-traffic increase, 15.2 million unique monthly visitors, and 7,200 new bookings in the first 90 days.

Marriott

Marc Graser

Marriott