Case Study: Lifetime Daily scales expert, high-quality content production with Contently

How Lifetime Daily Used Tech to Scale Its Content

Lifetime Daily, launched in July 2016, is an online publication for adults 55+ that aims to deliver credible information on health, fitness, nutrition, finance, and lifestyle. Facing the dual challenge of recruiting specialized, trustworthy writers for this niche audience and scaling editorial operations to serve a large senior market, the site needed both expert talent and a robust content-management process.

Lifetime Daily tapped Contently’s talent network to build a roster of experienced health and wellness writers (including clinicians and licensed professionals) and adopted Contently’s platform to manage pitches, assignments, workflows, and editing. The combination produced cost-effective, high-quality content that drove traffic—bolstered by authors’ social promotion—and enabled Lifetime Daily to scale production and compete with major players in the senior market.

Lifetime Daily

Victoria Bushnell

Managing Editor