Case Study: JLL achieves scalable global content production and audience growth with Contently

How JLL Used Editorial Technology to Facilitate Global Content Production

JLL, a global real estate services firm, wanted to expand its storytelling to demonstrate industry expertise and reach diverse international audiences. The challenge was finding the right talent and a centralized way to organize editorial communication across its many global offices.

JLL partnered with Contently to hire international freelance writers and to establish a standard workflow on a single platform, centralizing communications and content production. The result was smoother virtual collaboration, more diverse global coverage—spanning macroeconomic and cultural issues as well as real estate—and measurable improvement in the content creation process.

JLL

Madeleine Little

Director of Global Marketing