Case Study: hotpads.com achieves 4,000% traffic growth in 7 months with Contently

How HotPads Increased Blog Traffic By 4,000% With The Power of Original Content

HotPads, a rental marketplace startup, faced the challenge of turning a tiny blog (just 400 monthly views) into an engaged, locally targeted brand publication without using paid promotion. The team needed more high-quality, original content to attract returning audiences in multiple cities and to support a cross-promotion distribution strategy.

Partnering with Contently, HotPads used a network of vetted journalists and Contently’s talent managers to produce hyper-local storytelling—270 articles from 20+ expert contributors. The campaign included city-focused pieces like neighborhood guides and event coverage, and drove a 4,000% increase in blog traffic in seven months.

hotpads.com

Joanna McGuire

Content Marketing Manager