Case Study: Guardian achieves stronger millennial engagement with Contently

How Guardian Life Uses Content to Reach Millennials

Guardian Life needed to arm 3,000 financial representatives with high-quality, visually stimulating content that could reach millennials and be easily shared on social media. The company turned to Contently to support its content efforts, including writers and designers, to help tell the brand’s story and improve audience engagement.

Contently provided freelance writers and designers who created content aligned with Guardian’s values and designed to help millennials make better financial decisions. The Contently-produced materials became the most shared content by Guardian’s financial representatives and generated the highest average number of re-shares, helping the company turn complex financial information into clear, engaging visuals.

Guardian

Tara Meehan

Head of Social Content