Case Study: Genpact achieves 4x more content and 2x more downloads with Contently

How Genpact Published 4x More Content and Generated 2x More Leads

Genpact, a global business-operations firm serving industries from banking to life sciences, needed to scale content production quickly and find writers with deep subject-matter expertise to cover complex, industry-specific topics. They also required a more efficient content production system to manage and grow their publishing process.

Partnering with Contently, Genpact built a virtual, global brand newsroom—35+ writers, four specialist editors and supporting agencies—and began producing 40+ case studies, articles and research assets per month (4x their previous output). Production time fell by 30%, content downloads doubled (reaching as high as ~40,000/month), and overall web traffic increased by 20%.

Genpact

Amrita Thapar

Content Leader for Marketing