Case Study: Gawker Media achieves bold, impactful sponsored content with Contently

How Gawker Creates Fun Sponsored Content That Teaches Cats to Skype

Gawker Media wanted to produce bold, out-of-the-box sponsored content—think playful pieces like teaching cats to Skype—but in 2009 it lacked dedicated production, project-management, and strategy teams to execute those ideas reliably for partners.

Gawker filled that gap by tapping Contently’s freelancer network and running each story through Contently’s calendar and editing platform. The partnership expanded Gawker’s creative capacity, let them scale when internal writers were unavailable, and delivered the impactful, unconventional sponsored content their partners wanted.

Gawker Media

Megan Gilbert

Content Director of Studio