Case Study: xAd achieves 4x blog traffic and 36% higher engagement with Contently event coverage

How Event Coverage Helped xAd Boost Site Engagement

xAd, a New York–based ad-tech company, hosted its first “On Location” summit to showcase its location-intelligence platform and connect with clients across tech, retail, fashion, and advertising. Facing the challenge of turning a one-day event into sustained engagement and educational content, xAd partnered with Contently to handpick freelance writers with ad-tech expertise to report on panels, demos, and product themes for the company blog.

Contently writers produced timely, long-form articles framed as xAd content that extended the summit’s reach beyond attendees. The coverage drove measurable results: blog traffic rose up to 4x from September to October, some engagement metrics increased by 36%, and the location-intelligence article became October’s most-viewed story, creating evergreen assets that prolonged the event’s messaging.

xAd

Jessica Meyers

Marketing Manager