Case Study: Eni (oil & gas company) launches Eniday, a futuristic bilingual energy magazine in 1 month with Contently

How Eni Launched a Stunning, Futuristic Mag in Just 1 Month

Eni, the Italy‑based oil and gas company, launched Eniday to tell forward‑looking stories about technology, sustainability and the future of energy. The communications team needed to scale a global, bilingual (Italian and English) editorial operation across 84,000 employees in 83 countries without building a costly in‑house newsroom.

Eni partnered with Contently to combine internal talent with a global pool of journalists, launching Eniday in just one month across five verticals and publishing bilingual features like pieces on the world’s largest wind turbine and drilling on Mars. The effort delivered a fast, scalable publishing workflow, daily content ambitions, coordinated social/SEO distribution and analytics via Contently Insights, generating early buzz, broader audience reach and a stronger platform for storytelling and crisis communication.

Eni

Marco Bardazzi

Executive VP of Communications