Case Study: Cox Communications achieves 50% higher pay-per-view revenue and subscriptions with Contently

How Cox's Pay-Per-View Revenue & Subscriptions Increased by 50%

Cox Communications’ Northeastern division wanted to turn passive readers into dedicated consumers for CoxHub while driving new pay-per-view customers, but it lacked the editorial infrastructure and online content expertise to create richer, multimedia stories. Cox turned to Contently for its easy-to-use content platform, network of contributing writers, and data-driven approach.

With Contently, CoxHub launched stronger content campaigns, using the platform’s creation tools, analytics, and distribution to improve engagement and lower cost-per-click. In the first year, Cox produced 1,200 stories, increased audience engagement 4x, boosted leads from landing pages by 75%, and raised pay-per-view revenue and subscriptions by 50%.

Cox

John Parris

Director of Field and Channel Marketing