Case Study: Chango achieves 4x ROI in less than one year and 6,000 leads with Contently

How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year

Chango, a programmatic advertising platform, partnered with Contently beginning in 2012 to produce 12–15 high-quality pieces of content per month (blogs, infographics, executive perspectives, and print). Faced with the challenge of reaching senior marketers and media buyers through guest submissions in industry publications, Chango needed a consistent, scalable way to create and place authoritative content.

Contently supplied experienced writers and a platform to manage Chango’s blog posts, infographics, guest articles, and white papers, cutting per-piece production time and cost by about 20%. The program delivered strong business impact — a 4x return on investment in under a year, roughly 6,000 leads annually from content marketing, 50+ executive bylines in industry outlets, and broader recognition including being named Canada’s fastest-growing tech company in 2014.

Chango

Ben Plomion

VP of Marketing, Chango