Case Study: Canada’s Fastest Growing Tech Company achieves 4x ROI on content in less than one year with Contently

How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Yea

Canada’s fastest-growing Canadian tech company needed a way to reach senior marketers and media buyers through guest submissions in top industry trade publications but lacked the in-house bandwidth to produce consistently high-quality thought leadership on topics like programmatic advertising and marketing automation.

By tapping Contently’s network of veteran writers and using its platform to manage blogs, infographics, guest posts, and white papers, the company cut content production time per piece by 20%, saving hundreds of hours. In less than one year they achieved a 4x ROI, generated about 6,000 leads annually from content initiatives, and secured 50+ bylines for senior executives in industry-leading publications.