Case Study: Brown Brothers Harriman achieves stronger engagement with women investors and combats financial mansplaining with Contently

How Brown Brothers Harriman Used Infographics to Combat Financial Mansplaining

Brown Brothers Harriman aimed to reach a traditionally underserved segment of the financial market—women—and needed to change the conversation about women and finance by helping viewers visualize a different, more relevant financial story while combating industry-wide mansplaining.

To do this, BBH partnered with Contently to produce digital and print infographics that gave the firm a distinct, engaging voice on wealth and financial topics. The data-driven visuals (highlighting, for example, roughly 9.4 million women-owned businesses generating about $1.5 trillion and employing 7.9 million people) helped BBH speak directly to women and more effectively engage this audience.

Brown Brothers Harriman

Adrienne Penta

Executive Director