Case Study: brightpeak financial achieves 97% increase in direct traffic with Contently

How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent

brightpeak financial is a faith-forward, not-for-profit personal finance organization targeting married Christians ages 20–45. Their challenge was reaching and resonating with niche millennial segments—understanding different life stages, motivations, and content habits—while improving SEO and scaling content production without alienating non-Christian audiences.

brightpeak built detailed personas (like “Paul”), mapped content to funnel stages, used social listening and Contently’s platform for production and analytics, and optimized story structure and keywords. The approach—plus freelance capacity—boosted content output and drove measurable gains: organic search traffic +77%, referral traffic +70%, direct traffic +97%, and average attention time 23% higher than Contently network benchmarks.

brightpeak financial

Ashley Haugen

Content Strategist and Editor