Case Study: Better Weekdays achieves greater efficiency and redefined content ROI with Contently

How Better Weekdays Upped Its Efficiency and Redefined Content ROI

Better Weekdays, a career-services startup that helps universities connect students with jobs, faced a common early-stage problem: founder Chris Motley wanted to invest in content marketing but a three-person team lacked the time, expertise, and resources to run a full content operation.

By partnering with Contently, Better Weekdays gained a platform and access to 70,000 specialized freelance journalists and creators, letting Motley manage the program in about ten minutes a week. Since May 2015 they’ve published 100+ targeted stories, achieved average reader engagement of over 2.5 minutes (more than 18x typical online attention spans), and used high-quality storytelling across the organization to boost efficiency, demonstrate ROI beyond pure dollars, and win investor support.

Better Weekdays

Chris Motley

Founder and CEO