Case Study: Bank of the West achieves award-winning sustainability storytelling and 54% higher audience engagement with Contently

How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling

Bank of the West, a BNP Paribas subsidiary known for stringent environmental policies and a $1 billion commitment to green technology, needed to move beyond a generic "bank-y" blog and communicate the values that set it apart—sustainability, diversity in leadership, and equitable access to capital—to reach conscious consumers and communities it wasn’t previously engaging.

Working with Contently, the bank launched Means & Matters, a sleek editorial site that uses longform reporting, interactive features, and a targeted paid/social/owned/earned distribution strategy to tell stories at the intersection of money and sustainability. The effort has already paid off: Means & Matters won two Webby Awards, averages 2 minutes 30 seconds of active engagement per reader (54% above industry average), has 30% returning visitors within six months, and provides high-quality content that supports sales conversations and brand awareness without a hard sell.

Bank of the West

Leslie Nuccio

Bank of the West