Case Study: Avocados From Mexico achieves 8% drop in bounce rate and 23% increase in blog traffic with Contently

How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic

Contently is a complete content marketing solution trusted by top brands. A global produce company wanted to inspire customers to add avocados to a healthy lifestyle by building a recipe-focused content hub, but needed a revamped, personalized content strategy and an expert food-writing team to scale quickly.

Contently created a targeted content strategy for the brand’s millennial audience, assembled a freelance team from its talent network, and paired creators with nutritionists and chefs to produce entertaining, educational recipes. The campaign delivered quick results: an 8% drop in bounce rate and a 23% increase in blog traffic.

Avocados From Mexico

Anna Mertz

Digital Marketing Manager