Case Study: American Kennel Club achieves 30% traffic growth and 4x productivity with Contently

How American Kennel Club Increased Traffic 30% and Thrived With a Small Team

The American Kennel Club (AKC), a trusted authority on purebred dogs since 1884, saw demand spike during the 2020 surge in pet ownership and needed to scale content to reach new, younger audiences without losing its expert voice. With just three full-time content staff and a disorganized email-driven workflow, the team struggled to produce more than a few articles a week while ensuring medical and breed experts reviewed every piece.

By moving content production to the Contently platform, AKC centralized collaboration, built a core roster of 15 reliable freelancers, and automated expert reviews—enabling a cadence of about 10 articles per week and making the team roughly four times more productive. The shift produced deeper, multimedia-led stories (like a popular breed-history series and infographics) and delivered a 30% year-over-year traffic increase and $26.6 million in measured search traffic value.

American Kennel Club

Miranda Carney

Digital Content Editor