Case Study: AIMIA achieves 5x subscriber growth and global thought leadership with Contently

How Aimia’s Thought Leadership Is Building Strong Relationships

Aimia, a data-driven marketing and loyalty analytics firm, needed a better way to bridge a long sales cycle and shifting audience habits. Relying on traditional long-form white papers and a reduced in-house team left the company struggling to scale content, reach global markets, and engage mobile-savvy senior marketers.

In partnership with Contently, Aimia launched the subscription-based Aimia Institute: a digital content platform using longform articles, infographics, video, and expert op-eds managed via a robust editorial calendar and analytics. The approach let a small core team work with global freelancers to publish ~1,400 pieces in just over two years, grow subscribers 5x, and achieve exceptional engagement (average attention time ~4 minutes, far above industry averages) while improving measurement and efficiency.

AIMIA

Aaron Dauphinee

General Manager